TRUiC.com

Embracing a look and feel that captures the spirit of the entrepreneurial process: lots and lots of ideas (and post-its and whiteboards).

design goals

After being part of the TRUiC family for years, it was time to make our rebrand feel more like us. We’re in an era where authenticity is the new authority. People want to feel connected to you and trust you before they take part in your products or services. the TRUiC office runs on post-its, whiteboards, passion for helping other business owners, and coffee. I wanted to reflect that in our updated look and feel: highlighter and post it colors, handwritten fonts, crumpled paper textures, hand drawn elements, and imagery that clearly depicts the people we aim to serve.